UMAYMATY means mom, aims to serve the traditional SAUDI food in a homy atmosphere that reminds us of our mom’s favorite servings.
The inspiration was a blend of traditional Arabic typography in old Saudi newspapers in addition to the rounded shape of a Saudi Woman’s face.
The sand color and the black color of the Hijab defined the chosen color palette.
Main elements of the branding:
Saudi woman figure
Newspaper pattern design
Overall craft feel