Between the Lines is where creativity thrives between lines & pixels
Bridging tradition & innovation to elevate your brand in a digital world.
10K
Completed Projects
15
Years of experience
97%
Design Alchemists
We’re a vibrant design studio fueled by imagination and relentless innovation—founded by Nayla Lahoud, our Chief Creative Officer who believes the magic happens in the spaces between.
At Between the Lines, that philosophy extends into the digital realm, where even the tiniest pixel carries the potential to enchant and inspire.
Explore how we innovate
Discovery & Strategy
We dive into your brand’s essence, gathering insights and developing a clear roadmap that aligns with your goals and audience.
Design & Development
Our creative minds and technical experts bring ideas to life through purposeful design and robust development, ensuring form meets function.
Launch & Optimize
We propel your project into the world, then continually refine and adapt, driving sustained success and growth.
What we do
At Between the Lines, we dive deep into understanding our clients and the market, crafting a trademark approach that has garnered us numerous awards for our design and conceptual work.
Design
We believe an impactful brand identity sparks connections that last.
- Branding & Identity
- Creative Design & Visual Communication
- Content Creation & Social Media
Coding
Our coding services are at the heart of transforming innovative ideas into powerful digital solutions.
- Website Design & Development
- UI/UX Design
- Responsive Web Design
- E-commerce Websites
SEO & AI Search
Be the brand ChatGPT, Gemini and Google AI recommend.
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI Visibility Audits
- Structured Data & Schema
Marketing
Our growth marketing philosophy unites data, creativity, and execution to elevate your brand’s impact.
- Digital Marketing Audit & Strategy
- Digital Marketing Campaigns
- Campaign Reporting
- Strategic Planning
Delivery Apps Set-up
We turn your restaurant or food brand into the one customers tap first.
- Store Setup & Onboarding
- Menu Engineering & Descriptions
- App-Compliant Food Photography
- Promotions & Campaign Management
Corporate Events
We craft dynamic corporate events that forge genuine connections, elevate brands, and leave lasting impressions.
- Brand Launch Events
- Brand Uplift Activations
- Pop-Up Concepts
- Invitation Design & Guest Management
Copywriting
Our authentic storytelling breathes life into your brand and resonates with your audience.
- Brand Storytelling
- Copywriting
- Brand Tone of Voice
- Slogans & Taglines
Pushing boundaries in
Our Portfolio Showcases
- Branding / Website
Beirut
Brand: La place
- Branding / Website
Dubai
Nadara
Discover Customer’s Reviews
Our Latest Stories
Frequently Asked Questions
What is Between the Lines (BTL)?
Between the Lines (BTL) is a creative agency that combines branding, web design, digital marketing and AI search optimisation under one roof. Founded by Chief Creative Officer Nayla Lahoud, BTL has more than 15 years of experience and has delivered more than 10,000 projects for brands in F&B, fashion, finance, healthcare, beauty and e-commerce.
What services does BTL offer?
BTL offers seven services: Design (branding and identity), Coding (websites, UI/UX and e-commerce), SEO & AI Search (GEO and AEO), Marketing (strategy and campaigns), Delivery Apps Set-up, Corporate Events (launches and activations) and Copywriting (brand storytelling and tone of voice).
Where is BTL based?
BTL works with clients from Dubai, Beirut, Riyadh, London and Geneva, and serves brands globally. Most projects run remotely, with shoots, events and workshops arranged where the client is.
What industries does BTL work with?
BTL works across F&B and restaurants, fashion, beauty and cosmetics, finance, healthcare, art, sustainability, oil & gas, and e-commerce. Past clients include Sunbulah, Petromin, Nadara, Cybele Cosmetics and Amwal Capital.
What is Generative Engine Optimization (GEO)?
GEO is the practice of making a brand easy for AI tools like ChatGPT, Gemini and Perplexity to find, trust and recommend. It covers clear website answers, structured data, consistent business listings and mentions on other sites.
How long does a branding or website project take?
A typical branding project takes 4 to 6 weeks and a website 6 to 10 weeks, depending on the number of pages and the content ready at the start. BTL shares a timeline with milestones before work begins.
How much does a project cost?
Every project is quoted after a short discovery call, because scope varies from a logo refresh to a full brand and website build. Email hello@btlcreative.com for a quote.
Can BTL handle branding, website and marketing together?
Yes. BTL’s team covers strategy, design, development, copywriting, photography and marketing, so one team can take a brand from identity to launch campaign. Clients can also book a single service.
How do I start a project?
Email hello@btlcreative.com or use the contact form. BTL replies within 1 to 2 working days to set up a discovery call, then sends a proposal with scope, timeline and cost.
