Between the Lines — creative agency in Dubai, Beirut & London for branding, websites, marketing and AI search
All along the lines, it's what's in between that matters.
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( Selected work )
Work that moves.
( What we do )
Seven ways we move brands.
01 / 07
Explore ↗Design
Identities, visuals and content that make a brand instantly recognisable.
Branding & identity
Packaging
Social content
02 / 07
Explore ↗Coding
Fast websites, online stores and mobile apps, designed to turn visitors into customers.
Websites
Mobile app design
UI/UX
E-commerce
03 / 07
Explore ↗SEO & AI Search
Be the brand Google, ChatGPT and Gemini recommend.
GEO
AEO
AI visibility audits
04 / 07
Explore ↗Marketing
Strategy, campaigns and reporting that put your brand in front of the right people.
Strategy
Campaigns
Reporting
05 / 07
Explore ↗Delivery Apps
Make your restaurant the one customers tap first.
Store setup
Menu engineering
Food photography
06 / 07
Explore ↗Corporate Events
Launches, activations and pop-ups people remember.
Brand launches
Activations
Pop-ups
07 / 07
Explore ↗Copywriting
Stories, tone of voice and taglines that sound like no one else.
Storytelling
Tone of voice
Taglines
We love pushing boundaries in
F&B
Fashion
Beauty
Finance
Healthcare
Art
Sustainability
E-commerce
F&B
E-commerce ■ F&B ■ Finance ■ Healthcare & Medical ■ Art ■ Sustainability ■ Fashion ■ Beauty ■ Oil & Gas ■
E-commerce ■ F&B ■ Finance ■ Healthcare & Medical ■ Art ■ Sustainability ■ Fashion ■ Beauty ■ Oil & Gas ■
( Client words )
In their words.
“What a creative and fruitful journey it was working with BTL! They truly captured the essence of my vision and I couldn't be prouder to have a brand identity that stands out!”
Maria Al Khazen Frem
Founder, La Place
“Our collaboration with BTL was seamless from start to finish. They captured the essence of our perfume brands and brought them to life through thoughtful, creative work.”
Fouad Chalfoun
CEO, Cybele Cosmetics
“Working with you is nothing short of inspiring. Always avant-gardiste, meticulously attentive to every detail, and genuinely passionate about the brands you take on.”
Selim Bocti
CEO, Gabriel Bocti
( Founder )
“The magic happens in the spaces between.”
Nayla Lahoud
Founder & Chief Creative Officer
Trusted by brands across the Middle East, Europe and Africa
Amwal Capital Partners ■ Petromin ■ Sunbulah Group ■ Giambattista Valli ■ Petrolube ■ Casper & Gambini's ■ Ashi ■ Le Télégraphe de Belle-Vue ■ Choucair Group ■ Mzaar Ski Resort ■ Joanna Laura Constantine ■ OMT ■ Nadara ■ Scent of Dunes ■ Jubaili Foundation ■ Mandaloun Grill ■
Amwal Capital Partners ■ Petromin ■ Sunbulah Group ■ Giambattista Valli ■ Petrolube ■ Casper & Gambini's ■ Ashi ■ Le Télégraphe de Belle-Vue ■ Choucair Group ■ Mzaar Ski Resort ■ Joanna Laura Constantine ■ OMT ■ Nadara ■ Scent of Dunes ■ Jubaili Foundation ■ Mandaloun Grill ■
( FAQ )
Questions? Click to read.
Between the Lines (BTL) is a creative agency that combines branding, web design, digital marketing and AI search optimisation under one roof. Founded by Chief Creative Officer Nayla Lahoud, BTL has more than 15 years of experience and has delivered more than 10,000 projects for brands in F&B, fashion, finance, healthcare, beauty and e-commerce.
( Start a project )
Let's write your next chapter.
Tell us where your brand is and where you want it to be. We reply within 1 to 2 working days.
