ABOUT US

Between the Lines is where creativity thrives between lines & pixels

Bridging tradition & innovation to elevate your brand in a digital world.

10K

Completed Projects

15

Years of experience

97%

Design Alchemists

We’re a vibrant design studio fueled by imagination and relentless innovation—founded by Nayla Lahoud, our Chief Creative Officer who believes the magic happens in the spaces between.

 At Between the Lines, that philosophy extends into the digital realm, where even the tiniest pixel carries the potential to enchant and inspire.

WORK PROCESS

Explore how we innovate

Discovery & Strategy

We dive into your brand’s essence, gathering insights and developing a clear roadmap that aligns with your goals and audience.

Design & Development

Our creative minds and technical experts bring ideas to life through purposeful design and robust development, ensuring form meets function.

Launch & Optimize

We propel your project into the world, then continually refine and adapt, driving sustained success and growth.

Creative Lab

What we do

At Between the Lines, we dive deep into understanding our clients and the market, crafting a trademark approach that has garnered us numerous awards for our design and conceptual work. 

Design

We believe an impactful brand identity sparks connections that last.

  • Branding & Identity
  • Creative Design & Visual Communication
  • Content Creation & Social Media

Coding

Our coding services are at the heart of transforming innovative ideas into powerful digital solutions.

  • Website Design & Development
  • UI/UX Design
  • Responsive Web Design
  • E-commerce Websites

SEO

Data-driven SEO is the catalyst for amplifying your digital presence and expanding your reach.

  • Keyword Research
  • Meta Tags Optimization
  • Content Optimization
  • Header Tags

Copywriting

Our authentic storytelling breathes life into your brand and resonates with your audience.

  • Brand Storytelling
  • Copywriting
  • Brand Tone of Voice
  • Slogans & Taglines

Marketing

Our growth marketing philosophy unites data, creativity, and execution to elevate your brand’s impact.

  • Digital Marketing Audit & Strategy
  • Digital Marketing Campaigns
  • Campaign Reporting
  • Strategic Planning

Corporate Events

We craft dynamic corporate events that forge genuine connections, elevate brands, and leave lasting impressions.

  • Brand Launch Events
  • Brand Uplift Activations
  • Pop-Up Concepts
  • Invitation Design & Guest Management
We love

Pushing boundaries in

E-commerce
F&B
Finance
Healthcare & Medical
Art
Sustainability
FASHION
DESIGN
PORTFOLIO

Our Portfolio Showcases

  • Branding / Website

Beirut

Brand: La place

2025
  • Branding / Website

Dubai

Nadara

2022
Client’s Testimonials

Discover Customer’s Reviews

I have valued my time and learning partnership with BTL. What impressed me most was their approach towards keeping the client front and foreword and applying their expertise and knowledge on the clients vision. I recommend their services for multiple reasons, but what comes to mind instantly is how approachable Nayla and her team are, and they take the guess work out of planning and creating.

  • Muskan Taurani

  • Holistic Health and Menopause Coach

Working with you is nothing short of inspiring. Always avant-gardiste, meticulously attentive to every detail, and genuinely passionate about the brands and projects you take on — as if they were your own.

  • Selim Bocti

  • CEO Gabriel Bocti

What a creative and fruitful journey it was working with BTL! The result was an amazing out of the box brand identity for La Place! They truly captured the essence of my vision and I couldn't be prouder to have a brand identity that stands out!

  • Maria Al Khazen Frem

  • Founder La Place

Our collaboration with BTL was seamless from start to finish. They captured the essence of our perfume brands, Scent of Dunes and Signature, and brought them to life through thoughtful, creative work on the logos and websites. Nayla and her team took the time to truly listen and understand our goals, which were beautifully reflected in the final execution.

  • Fouad Chalfoun

  • CEO Cybele Cosmetics

Working with Between The Lines was a seamless experience. They truly captured our vision for the website, were incredibly responsive and creative, and made the entire process smooth and effortless. We were very pleased with the end result.

  • Samer Sarraf

  • SEO & COO Amwal Capital