At Between the Lines,
we dive deep into understanding our clients and the market, crafting a trademark approach that has garnered us numerous awards for our design and conceptual work. Our mission is to transform your ideas into vibrant realities, providing holistic solutions that make your brand or service shine its brightest.
Clients come to us with a spark of inspiration, and through collaborative dialogue, we weave that spark into a compelling narrative that unlocks the door to their dream world. Whether it’s a touch of magic to create design miracles or rolling up our sleeves for the intricate groundwork, we’re committed to going the extra mile.
From innovative design to strategic planning, our full spectrum of services ensures that every project we undertake is a masterpiece, reflecting the unique essence of our clients’ visions.
Our unique services
We go beyond design. Our services are crafted to unlock your brand’s potential, connect with your audience, and leave a lasting impression. Each project is where strategy meets creativity, bringing your vision to life
- Branding & Identity
- Brand Consultancy
- Brand Strategy
- Brand Naming
- Identity Development
- Logo Design
- Packaging Design
- Art Direction
- Moodboards & Storyboarding
- Collateral Design
- Creative Design & Visual Communication
- Responsive Web Design
- Website Design & Development
- UI/UX Design
- Motion Graphics & Animations
- Graphic & Motion Design
- AI-Powered Visuals
- Content Creation & Social Media
- Unique Brand Stories
- Social Media Creation & Design
- Creative Photoshoots & Moodboards
- E-commerce Websites
- Keyword Research
- Meta Tags Optimization
- Content Optimization
- Header Tags
- SEO & AI Search
- Copywriting
- Brand Tone of Voice
- Slogans & Taglines
- Information Architecture
- Brand Storytelling
- Digital Marketing Audit & Strategy
- Digital Marketing Campaigns
- Campaign Reporting
- Strategic Planning
- Delivery Apps Set-up
- Corporate Events
- Brand Launch Events
- Brand Uplift Activations
- Pop-Up Concepts
- Invitation Design & Guest Management
- Gifting & Brand Collateral
What each service does
Seven services, one team. Here is what each one covers, so you can see where we fit into your plans.
Design
Brand identities, visuals and social content that make a brand instantly recognisable. For new brands and brands ready for a refresh.
Coding
Fast, mobile-friendly websites, online stores and UI/UX design. Built to look sharp and turn visitors into customers.
SEO & AI Search
We make your brand the one Google, ChatGPT and Gemini recommend, using GEO, AEO, AI visibility audits and structured data.
Marketing
Strategy, campaigns and reporting that connect your brand with the right audience and show what’s working.
Delivery Apps Set-up
We set up and grow restaurant and food brands on delivery apps: store onboarding, menu engineering, food photography and promotions.
Corporate Events
Brand launches, activations and pop-ups designed end to end, from concept and invitations to the event itself.
Copywriting
Brand stories, taglines and tone of voice that give your brand words as strong as its visuals.
Questions about our services
Straight answers to the questions we hear most about AI search and delivery apps.
SEO & AI Search
What is the difference between SEO, GEO and AEO?
SEO helps a website rank in Google’s results. AEO (Answer Engine Optimization) helps content appear as the direct answer in featured snippets, voice assistants and AI Overviews. GEO (Generative Engine Optimization) helps a brand get recommended inside AI chat answers from ChatGPT, Gemini and Perplexity.
Why does my brand need GEO?
More people now ask AI tools for recommendations instead of scrolling search results. If an AI tool can’t find clear facts about your brand, it recommends a competitor. GEO makes your brand easy for these tools to find, understand and trust.
What is an AI Visibility Audit?
It checks how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand today. We test the questions your customers ask, record which brands get named, and give you a list of fixes.
What is structured data?
Structured data (schema) is hidden code that tells search engines and AI tools exact facts about your business, such as services, contact details and FAQs. It helps AI tools describe your brand correctly.
How long does GEO take to show results?
Technical fixes can be picked up within 2 to 6 weeks. Stronger AI visibility usually builds over 3 to 6 months as content, reviews and mentions add up. We report progress monthly.
Delivery Apps Set-up
Which delivery apps do you work with?
We set up and manage stores on Deliveroo, Talabat, Uber Eats, Careem and other major delivery apps.
What does delivery app set-up include?
Store onboarding, menu structure, item names and descriptions, app-compliant food photography, pricing and add-ons, and launch promotions. The goal is a store that ranks well in the app and turns browsers into orders.
Why does menu engineering matter on delivery apps?
Customers decide in seconds while scrolling. A clear menu order, best-sellers at the top, short appetising descriptions and smart bundles raise both orders and basket size.
Do delivery apps have rules for food photos?
Yes. Each app has its own size, background and styling rules, and some reject photos with text or logos. We shoot and edit to each app’s guidelines so photos are approved the first time.
Can you manage delivery app promotions after launch?
Yes. We plan and run in-app promotions, track the results and adjust offers each month based on what drives profitable orders.
