Completed Projects
Years of Experience
Design Alchemists
Completed Projects
Years of Experience
Design Alchemists
Between the Lines is your 360° creative atelier. From grand campaigns to the finest pixel, we focus on one thing: bringing your vision to life and giving your story its spark.
We’ve left our creative mark in many cities proving that great ideas transcend borders. Each project in these diverse locales showcases our unwavering commitment to excellence and our knack for thriving in any environment.
Each project we undertake in these diverse cities reflects our commitment to excellence and our ability to adapt and thrive in any environment.
The Founder
Chief Creative Officer
Nayla is the passionate Founder and Chief Creative Officer of Between The Lines (BTL). With a foundation in design and a deepened expertise in digital marketing, she has led BTL since 2008 to craft distinctive creative strategies and drive growth for brands across the Middle East, Europe, and Africa.
A dedicated cultural advocate, Nayla co-founded a Lebanese initiative to preserve architectural heritage and continues to produce cross-cultural events that blend art, music, and storytelling. She is driven by a belief in the power of design to connect, move, and inspire.
Aware of contemporary issues, we are dedicated to offering our clients responsible communication. This commitment is reflected in the diversity of our team, our production methodology, and the careful selection of the projects we undertake. Additionally, every year, we offer our services pro bono to a foundation or NGO working on a cause we all cherish. At Between the Lines, we strive to create meaningful, impactful work that aligns with our values and those of our clients.
We started with lines. Lines that told stories, shaped brands, and sparked ideas. But today, our tools have changed — and so has our canvas We now design with pixels — scalable, smart, responsive — to build brands that move, grow, and connect in the digital world.
Because at Between The Lines:
At Between the Lines, we believe every idea begins with a blank page — not as a void, but as a space brimming with possibility.
One Partnership at a Time. Throughout the years we partnered and worked hand in hand on nurturing and branding a handful list of brands from our client’s list, what we like to call Between The Lines extended family tree.
Ahwet el Balad
Biomass
Bonita Bay
Casa Del Mar
Casper & Gambini’s
Cocoreesh
Duo
Eatalian
Eight
Faras El Baher
Green Box
JJ Chicken
Kalamata
Let’s Burger
Le Suq
LivGood
Lively Diet Center
Mandaloun Grill
Mandarine Koueider
Paname
Praline
Sukaria
Tavolina
Three Sisters
Umaymaty
Via Café
Vintage
White
5 A day Juicing & Cleansing
35 Rooms
Beirut Heights
Byblos Beach Village
Clover
El Boutique Hotel
Hotel Cavalier
Le Telegraphe de Belle-Vue
Mzaar Ski Resort
Orizon
Papiro
Green Clinics
Nadara
Revoscan
That Wonderful Feeling
The Clinics Medical Center
Dr. Charbel EL Hashem
Willoe
Al Dukan
Amwal Capital Partners
Araygi & Maalouly Law firm
Autogadget IPT
BMG Financial Advisors
Brooklane Capital
Choucair Group
Creative Closets
Etamco
Galleria Park
GrowthGate Capital
Hawat Trading
Jarjoura Electrical Contracting
Nalbandian Carpets
Neorcha
OCI
OMT
OWC
Petrolube
Petromin
SmartSource
Sunbulah Group
Systeminence
Tmrad
Triple Delta
Ala Studio
Ahlam Studio
Ashi
Crismann Fine Jewellery
Define
Defectless
Dori Hitti Architects
DIC Contracting
February
Gary Fattal
Giambattista Valli
Gemy Maalouf
GS Stores
Joanna Laura Constantine
Just for Babies
Klik Boutique
Le Loft 271
Les 3 Macarons
Le Studio By Saydeh Jabra
Majed Harasani
MZ images
Nathalie Karam Fashion
RA by Reema Al Ajlan
Retaj/ REC Architecture
Scent of Dunes
S.interni
Signature By Cybele
Tawlet
The Actors Workshop
The Film House
Presidential Palace of Lebanon
BMG Foundation
CDLL (Cenacle de la Lumiere)
Les Plus Beaux Villages du Liban
LiBeirut
March Foundation
Sesobel
A Showcase of Our Press & Awards
Nayla Lahoud was recognized with many awards for her unique contribution in bridging East and West through powerful cultural moments; uniting music and polo events in England with meaningful storytelling and cross-cultural impact.
Award for Bridging East & West (2018)
Award for BTL contributions to cultural events (2015-2016-2017)
Between The Lines has been featured in leading publications such as Designboom, Design Rush, Mondanité, An Nahar, LDN, Sayidati, celebrated for its distinctive approach to design, storytelling, and cultural relevance.
At Between the Lines, we recognize the critical role of Arabization in fostering effective communication and cultural relevance. As a trilingual agency fluent in Arabic, English, and French, we are committed to ensuring that our work resonates deeply with diverse audiences. By embracing Arabization, we bridge cultural gaps and deliver messages that truly connect, enhancing the impact and accessibility of our projects not only visually but also holistically.
We believe that Arabization is key to bridging cultures and ensuring your brand resonates across diverse audiences.
Between The Lines is a collective of diverse creatives—storytellers, designers, and strategists. Guided by expert leadership, we craft every project with intention, ensuring it is brought to life with clarity and exceptional care.
Our process is powered by a passionate, “home away from home” culture that extends directly to our clients. For each project, we build a dedicated team to work hand-in-hand with you, ensuring your goals are met with precision and shared effort.
Head of Design & Animation
Creative Director
Senior Art Director
Head of UI/UX
Digital Analyst
Head of Marketing
Tech lead