Branding / Content Creation / Website
To uplift the visual identity and storytelling of Defectless, a product design brand whose first capsule collection is rooted in Saudi Arabia’s cultural heritage and architectural icons. The challenge was to capture the essence of refined imperfection — a beauty that lies in balance, not symmetry.
Inspired by the very definition of defectless — not perfect, but masterfully whole — we created a brand identity that embraces the tension between flaw and finesse. The new logotype, marked by subtle asymmetries, echoes this ethos. A palette of vibrant orange, deep black, and elegant white marble evokes contrast and clarity, while packaging, photography, website, and social media content convey both luxury and soul.
Defectless is not just a brand; it is an homage to the poetic tension between form and feeling; where heritage inspires modernity, and imperfection becomes a mark of intention.
