Reposition Jubaili as a forward-thinking agricultural solutions provider across Africa and North America, with a brand identity that reflects its legacy while embracing its rapid growth and global ambition.
THE APPROACH
We crafted a new logotype inspired by the contour lines farmers carve into their fields—symbolizing both cultivation and progress. A fresh color palette was introduced: vivid green and blue to represent growth and reliability, complemented by a vibrant orange accent to honor the brand’s heritage. The result is a clean, future-ready identity that plants the seeds for a global presence, while staying rooted in recognition.