Agriculture - Africa

Jubaili

Corporate identity

THE BRIEF

Reposition Jubaili as a forward-thinking agricultural solutions provider across Africa and North America, with a brand identity that reflects its legacy while embracing its rapid growth and global ambition.

THE APPROACH

We crafted a new logotype inspired by the contour lines farmers carve into their fields—symbolizing both cultivation and progress. A fresh color palette was introduced: vivid green and blue to represent growth and reliability, complemented by a vibrant orange accent to honor the brand’s heritage. The result is a clean, future-ready identity that plants the seeds for a global presence, while staying rooted in recognition.

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