Brand Strategy/ Visual Identity / Packaging / Content Creation
Create a distinct and elegant visual identity for a Beirut-based concept store celebrating tableware, home accessories and curated art objects, reflecting the refined yet playful taste of its founder, Maria Frem.
We designed a soft yet vibrant identity anchored by a playful color totem of blush, sky blue, and contrasting teal green — striking a balance between fun and sophistication. From logo to website, we crafted a cohesive brand world that feels curated, contemporary, and rooted in personal taste. The result is a visual language that mirrors La Place itself: stylish, thoughtful, and full of character.
