Brand Strategy/ Content Creation / Marketing
Uplift the brand’s identity and positioning to better connect with women navigating wellness transitions, with the goal of attracting a wider audience through content, clarity, and renewed visual presence.
We refreshed the brand with a new logo, soft peach-toned palette, and a tone of voice that feels hopeful, personal, and empowering. Through a refined content strategy and social media storytelling, we repositioned the brand as a trusted guide on the journey to wellbeing — gentle, clear, and full of fresh energy.
