We built a visual identity rooted in honesty and softness — but also in character. At the heart of the brand are three hand-drawn eyes, each one representing the unique personality of a sister: one bold, one nurturing, one whimsical. Through sketchy illustrations and expressive lines, we captured their individual spirits while keeping the overall look minimal and cohesive. This personal, storytelling-led approach extends across the brand — from the logo to the uniforms, packaging, and merchandising — reflecting a wellness concept that is as human as it is refined.